Keeping your bold look as sharp as you. Hard to believe but it’s possible.

We know you demand the utmost in quality, unique looks, plush comfort, and skilled craftsmanship when it comes to your own wardrobe. Obviously you want the same for your kids. It’s only natural that they stand out and reflect the same Bold values. After all, they’ll be picking out clothes for you eventually.

Remember, your Psycho Bunny polo isn’t just another piece of clothing, it’s a fashion statement. It’s a reflection of your bold, uncompromising style, your never accept anything less vibe, and your profound commitment to quality. In other words, a reflection of ours too. Here’s a complete guide on how to care for your Psycho Bunny polo, ensuring it remains a staple in your wardrobe for years to come.

Before wearing your Psycho Bunny polo for the first time, it’s a good idea to give it a pre-wash. This helps to set the colors and remove any finishing treatments from the manufacturing process. When you do this: Turn it inside out: This protects the exterior fabric and the embroidered logo from unnecessary friction. Remember to turn it outside in when you wear it or people will look at you funny. Actually, you can probably pull off that look too. Use cold water: Cold water helps preserve the color and prevent shrinkage. Also remember never to be wearing the polo when you put it in the machine.

Machine wash. Cold. The way you’d serve revenge. The way your-mother-in-law looks at you when you drop off the kids.

If you’re a stickler for fit and fabric, as we are, you’d line dry them polos. Yep, hang ‘em out to dry. Do not—and we repeat—do not put those babies anywhere near the dryer. Didn’t your mamma teach you to take care of your prized possessions? We thought so.

We don’t crack under pressure. And we don’t crease. We don’t like to iron, but when we absolutely have to, it’s done ever so gently. But remember to never iron on the decorations, because that’s just looking for trouble. You want trouble, call the mother-in-law.

Fold meticulously, and—after removing all those skeletons—place it in your closet until the next jaunt.

Accidents will happen. Response time is key. Take quick action, or put the promised longevity of the best polo you’ll ever own at risk. Don’t call 911, emergencies are still relative.

Some travel in cattle class, some travel in our polos. Which are you? Major day-to-night versatility and comfort means they’re made for the monsieur in motion, the old-fashioned international man of mystery, the jetsetting playboy, the worldly observer, the boundless culture vulture, the gazillionaire trust funder, and stay-at-home dads alike. Just keep it moving, gentleman.

When you upgrade to a Psycho Bunny polo, it’s like receiving the keys to your dad’s 1986 red Corvette at age 16, kind of like a secret handshake that gets you into a prestigious club, or a doorway to a pillowy dimension where wearing everyday clothing feels like floating on the softest cloud. Nothing is ever the same again. You can’t unfeel excellence. And you can’t downgrade once you know what premium Pima cotton feels like. It’s a body rush. Fact.