BIRTH OF THE BUNNY
Psycho Bunny was founded back in 2005 with a brand vision to create a clothing line that combined classic American sportswear with a modern twist. This resonated with a wide range of customers looking for something both classic and unconventional.
WE'RE NOT DONE YET
Hard to believe, but originally PB was all about ties—yes folks, people used to wear ties—but the overall vision was to create a brand that challenged the conventional norms of masculinity and human achievement with a rebellious edge.
Inspired by the audacious and playful spirit of its namesake, the brand has always catered to confident men who use their bold, elevated style to project the best version of themselves. The sine qua non was this absolute obsession with unparalleled quality and consummate craftsmanship. By the way, sine qua non is Latin for don’t even think about touching this.
So that’s our story. Now go ahead and make your own.
Founded in NYC—psychobunny.com starts selling ties.
PB starts making polo shirts. When we saw the way the other guys were making polos, we thought, nah, not good enough. So we set out to do it our way!
THE JOURNEY BEGINS IN 2015.
First mono brand store opens in Panama.
Psycho Bunny enters Japan via partnership with Itoshu. Re-founded by Canadian businessman Alen Brandman. Canadian company Thread Collective takes on the mandate to make Psycho Bunny branded outerwear.
Our first pop-up store opens in Miami at the prestigious Aventura Mall. A city renowned for its artistic and colorful culture with a market showing heightened demand for our brand, made Miami the perfect place for PB to begin a new chapter. The store performed so well that a permanent store replaced the pop-up in early 2019.
Opening of our Montreal Headquarters.
The brand’s Canadian website launched in June 2022, and its first Canadian retail store opened in the CF Toronto Eaton Centre in Toronto.
PB boasts nearly 200 stores spanning four continents. Dubai store opens—move of NY City office.
INTRODUCING THE BOLD STANDARD
We set out to create something that finally captured the very essence of Psycho Bunny. An idea that would elevate the brand and become absolutely aspirational. We worked nights, weekends, summers, 25/7, yes 25/7, we didn’t sleep, eat, shower, or exhale until we found it. And we did. It’s called the Bold Standard. And believe this folks, it’s anything but standard.
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The Bold Standard
Our relentless commitment to consummate quality, striking design, and an audacious lifestyle.
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