BIRTH OF THE BUNNY
Psycho Bunny was founded back in 2005 with a brand vision to create a clothing line that combined classic American sportswear with a modern twist. This resonated with a wide range of customers looking for something both classic and unconventional.
WE'RE NOT DONE YET
Hard to believe, but originally PB was all about ties—yes folks, people used to wear ties—but the overall vision was to create a brand that challenged the conventional norms of masculinity and human achievement with a rebellious edge.
Inspired by the audacious and playful spirit of its namesake, the brand has always catered to confident men who use their bold, elevated style to project the best version of themselves. The sine qua non was this absolute obsession with unparalleled quality and consummate craftsmanship. By the way, sine qua non is Latin for don’t even think about touching this.
So that’s our story. Now go ahead and make your own.
INTRODUCING THE BOLD STANDARD
We set out to create something that finally captured the very essence of Psycho Bunny. An idea that would elevate the brand and become absolutely aspirational. We worked nights, weekends, summers, 25/7, yes 25/7, we didn’t sleep, eat, shower, or exhale until we found it. And we did. It’s called the Bold Standard. And believe this folks, it’s anything but standard.
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The Bold Standard
Our relentless commitment to consummate quality, striking design, and an audacious lifestyle.
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