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LIFE'S A GAME, LOOK THE PART

Ever feel like you need to make some moves, but all the athleisure wear out there is, how do we put this gently, bland. How about bold? Yes, we’ve got stacks, piles, and bales of that.

MOVE BOLDLY

Color, style, character, functionality, ultra-mega big kahuna-esque personality, our sport collection is all that and a bag of nachos. Trans Fat-free, vegan, organic, whatever grabs your fancy. While you’re pursuing that healthy, balanced lifestyle. That’s why we call it Bold Moves. It’s the king of active sartorial flavor. It’s more than just athleisure, it’s the tidbit you need to dominate every field, from the gym to the court, and every arena in between, with confidence and flair.

GOLF

Whether you’re a bent-grass golf maven, a titanic pickleball warrior, or simply one who’d rather shoot hoops instead of the breeze, your style game should always dominate. Movement is a major part of what makes our leisure time great—it's a lifestyle we choose—but we like to do it in a way that makes us feel comfortable, represents our unique attitude, suits our particular sense of style, and props us up for the win. Fits you to a tee, sorry couldn’t resist.

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TENNIS

Let’s face it, losing sucks and, honestly, we don’t consider it an option. Our unwavering passion for sport—like premium-quality apparel—has taken us to the world’s biggest tennis stages as the official apparel sponsor of the Tennis Canada Davis Cup and Fed Cup teams. And that’s just the beginning. Call rent-a-crowd, because we want more. With Psycho Bunny, it’s game, set, perfect match.

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DISCOVER MORE

Our Story

Founded in New York. Re-founded in Montreal. Now found on you.

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The Bold Standard

Our relentless commitment to consummate quality, striking design, and an audacious lifestyle.

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Bold Classics

The classic polo. We didn’t invent it. We just perfected it.

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Bold Moves

Being a good sport is optional. Being the best-dressed player is mandatory.

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Bold Beginnings

Bold starts at birth. Bold continues right here.

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Care Guide

Keeping your bold look as sharp as you. Hard to believe but it’s possible.

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Shopping Alert: Limit Reached

Max 20 units of same item per order
Max 30 items per order