Born out of our relentless commitment to consummate quality, striking design, and a thoroughly audacious lifestyle.

We needed a four-letter word that epitomized everything the brand stands for. Plus it had to be legally allowed on a billboard. Introducing The Bold Standard, our brand spankin’ new tagline, centuries in the making. It’s an overt homage to confidence, sophistication, individuality, you see where we’re going here, a veritable litmus test ensuring that every aspect of Psycho Bunny lives up to this standard. Wait there’s more, it’s a state of mind, a way of living, an attitude, a mindset, an ethos, a mantra, a rallying cry, an intrinsic affinity for taste, refinement, and style. A lofty concept, but what else would you expect from us.

At the end of the day, and what a day it will be, our distinctive, instantly recognizable branding, exemplified by our iconic Bunny logo and bold design elements, cements our spot atop the premium menswear market. Our insane devotion to craftsmanship and our meticulous attention to detail guarantee a patently luxurious feel, lasting durability, and one heck of a fashion statement. 

Hey, we wouldn’t have gone all the way to Peru to source the world’s finest Pima cotton if we didn’t care so deeply. We know you will too.

So how are we doing so far? C’mon, you know you love us. 

Ok, feel free to read on.

In a nutshell, we have simply perfected the art of making polos. 4,000 stitches go into sewing every embroidered Bunny but this is only the beginning of our obsession to quality. From the actual fabric and personal craftsmanship, to the look and feel, everything we make is set out to be the absolute finest piece available. 

Psycho Bunny’s distinctive and recognizable branding, epitomized by its iconic Bunny logo and bold design elements, sets it apart in the premium menswear market. We are engaged to constantly deliver high-quality craftsmanship, using quality materials to deliver a luxurious feel and lasting durability.

Our brand is renowned for its vibrant, daring design, and boldly colored Bunnies. They’re HD-printed and raised-embroidered, sometimes completely over our garments. They feature everything from asymmetric and striped patterns with eye-catching pops of color. If you want to make a statement, you’ve come to the right place. If you want to blend in with the wallpaper, leave now and don’t let the door hit you on the way out.

We make every attempt to incorporate whimsical and bold elements into every garment we make, like striking graphic designs and adventurous color combinations, that set the brand apart from more conservative premium brands. Hey, you may be an actuary but you don’t have to dress like one.